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Project Overview

Kratom Country is an online retailer of premium quality kratom capsules and powder. They also provide the substance in extracts and shot form. The range of kratom products offered by the brand is also available based on vein color, effects, and strains

Goals

Kratom Country aimed to increase organic traffic to its website and boost sales through improved online visibility.
We came on board with the primary goal of improving the site’s domain rating (DR) through strategic link-building efforts, leveraging the traffic of authority platforms in our client’s niche.

What We Did

Strategic Link Building

We developed a strong link-building strategy to acquire backlinks from high-authority, relevant websites.
These included platforms focused on natural health and wellness, fitness and recovery, and chronic pain management niches. Each selected website met the standard of having a strong domain rating (DR).
By focusing on getting high-quality backlinks instead of a large number of them, we were able to noticeably improve the website’s authority and make it rank better for relevant keywords.
Since the pages on the website are well-connected, the link equity spreads across the other product pages, helping the entire site perform better.

Backlinks via Niche Edits

For this project, we also considered contextual niche edits as a cost-effective and time-saving way to build backlinks for Kratom Country, improving the site’s SEO.The primary purpose of the campaign was to increase website traffic and boost sales of specific products, including hydroponic systems, grow lights, and nutrients.
Content analysis is an important thing we do at Organic Checkout before proceeding with contextual niche edit strategy.

  • We carefully reviewed the content on chosen websites and blogs to find places where adding a link to Kratom Country would make sense and add value for readers. We focused on content that closely matched Kratom Country’s product pages.
  • After identifying the best link opportunities, we crafted personalized messages for the webmasters. These proposals emphasized how linking to Kratom Country could benefit both their audience and ours.
  • Once we received positive feedback, we worked with the site owners to agree on the best spots to place the links naturally within their content.

Results

Organic Traffic Jumped by 242%

raffic growth was already gaining momentum a few months after our link-building efforts. Before working on the project, the organic monthly traffic was just 4,200, but after all the efforts, it continued to grow month-on-month and reached 14,400.
Kratom Country began to welcome a significantly larger audience to its website, particularly on the product pages, as evident in the organic click growth.

218% More Keywords in Top 10 Position

The rise in monthly organic traffic indicated that Kratom Country has started ranking for more keywords on search engine results first pages. When we started this project, only 308 organic keywords ranked in the top 10 positions.
Kratom Country has significantly improved its keyword positions, with 980 keywords in the top 10 — an impressive 218% growth.

188% Boost in Domain Rating

We were able to successfully help Kratom Country strengthen its reputation as a trustworthy and authoritative source in the natural health and wellness niche.
After acquiring 128 high-quality backlinks from niche-relevant sites within the period, Kratom Country’s website domain rating improved from 17 to 49.

Domain Rating

49 from 17

188%

Monthly Organic Traffic

14400 from 4200

242%

Keywords in Top 10

980 from 308

218%

High-Quality Backlinks

128

Started SEO in

August 2024

Services Used

  • Full-Service SEO
  • Technical SEO Audit
  • Link Building Services
  • SEO Content Strategy

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Brandon Longo

Brandon Longo is the Founder and CEO of Organic Checkout, an ecommerce growth agency specializing in SEO, Google ads, online reputation management, and organic customer acquisition for direct-to-consumer and subscription brands.

 

As both an agency owner and ecommerce operator, Brandon brings a practical understanding of what it takes to build and scale a profitable online business. His experience spans supplements, health and wellness, professional services, and high-growth consumer brands, giving him a unique perspective that connects search visibility with conversion rates, retention, brand trust, and long-term profitability.

 

Under Brandon’s leadership, Organic Checkout has grown into a multidisciplinary agency supported by Google Ads strategists, technical SEO, content strategy, digital PR, reputation management, development, and analytics. His approach focuses on creating measurable business outcomes.

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Rin Mosher

Rin Mosher is a content specialist who knows – and writes – it all. Her professional background encompasses in-house and agency work spanning industries and clientele from ecommerce to law to SaaS. With the world’s focus shifting, Rin’s latest focus has been developing skills that mean something in the future of marketing, specifically AI-optimized content development and full funnel, socially-driven campaign strategy and execution. She also builds websites, manages email projects, and helps business owners brand and run their online stores

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Madison Angus

Madison Angus is a strategic client growth professional with 8+ years of experience spanning digital marketing, branding, communications, sales, and account management. She specializes in building strong client relationships and translating business goals into thoughtful, results-driven strategies. At Organic Checkout, Madison works closely with clients to uncover opportunities, strengthen their digital presence, and create sustainable paths forward. Her background in creative industries brings a unique perspective to her work, blending analytical thinking with storytelling and a deep understanding of audiences. Outside of work, Madison is passionate about music, travel, creativity, and continually discovering new perspectives and experiences.

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Miroslav Spasojevic

Miroslav Spasojevic is a Senior Technical SEO Specialist at Organic Checkout, where he focuses on the technical side of search. He conducts deep-dive audits and implements fixes across WordPress and Shopify, primarily using Semrush and Sitebulb.

 

His work centers on crawl efficiency, indexing recovery, site speed, and Core Web Vitals, ensuring priority pages remain healthy across multiple client websites. He uses Google Search Console daily to monitor performance and resolve large-scale indexing issues.

 

Alongside his technical SEO work, Miroslav Spasojevic manages Google Business Profile optimization for local and service-area brands, covering categories, posting schedules, NAP consistency, and map pack visibility. He brings more than seven years of experience in organic growth, supported by an extensive background in data analysis and development that shapes his approach to solving complex problems.

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Shawn McCrory

Shawn McCrory believes great work begins with asking the right questions and having enough empathy to consider and accept the different perspectives reflected in the answers.

 

That mindset took shape early in his professional journey, following an academic background rooted in the humanities, particularly history, professional writing, and translation. At its core, Shawn’s philosophy is simple: if you cannot put yourself in the shoes of your clients and their customers, you will struggle to identify the right problems, let alone develop the right solutions.

 

Since then, this outlook has supported a diverse career spanning freelance writing, marketing for brick-and-mortar businesses, SEO content strategy, and account management.

 

Outside of work, Shawn is a devoted father to two energetic children. His hobbies tend to keep him active and hands-on, with cooking, gardening, exercising, and coaching youth soccer taking up much of his free time.

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Fredrick Eghosa

Fredrick Eghosa is a senior SEO strategist with almost a decade experience specializing in building and managing advanced SEO architecture, strategic search intent mapping, and market-leader execution,

 

Fredrick Eghosaturns organic channels into predictable revenue drivers. He brings deep expertise in aligning broad client growth goals with data-driven search strategies, effortlessly bridging executive vision and technical execution.

 

Known for his ability to navigate high-competition verticals, Fredrick helps clients scale their organic footprint, expand client visibility in the AI age, and deliver measurable, enterprise-level performance aligned with business goals.

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Greg Lang

is the Director of SEO Strategy at Organic Checkout, where he leads client strategy, reporting, team processes, and the integration of AI into modern search marketing. He enjoys turning complex data into clear, practical plans that help brands grow across SEO, GEO, content, and performance marketing. Outside of work, Greg Lang is passionate about fitness, technology, and continuous learning. He regularly trains, plays hockey and basketball, and enjoys exploring new tools that improve productivity and creativity. He also values time with family and friends and is always looking for new ways to challenge himself, grow professionally, and support others.

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